Atlanta based Chick-fil-A is testing family style meals at a few of its 2100 restaurants. The move comes after collecting data from the chicken chain’s customers’ demand for takeout options.
According to Chick-fil-A, the company wants families to actually enjoy their dinner experience. And currently, about 36% of their dinner guests choose to experience their meal purchase at home.
Lucky devotees in Greensboro, NC, Phoenix, NV and San Antonio, TX have been dubbed the chosen ones to road test the new ”Family Style Meals”.
Matt Abercrombie, manager of menu development at Chick-fil-A, explained that the Chick-fil-A’s research showed that families were looking for even easier take home dinner options.
“we worked directly with a group of parents to design every part of Family Style Meals – down to the cutlery caddy that features five unique conversation starter questions to help customers connect over mealtime,”
The family meals will include two new side additions: mac & cheese and bacon baked beans. Customer favorites like Chick-fil-a’s superfood side (kale and broccolini with dried cherries, nuts, and a maple vinaigrette dressing), fruit bowl, and waffle cut fries remain options as well. The entree’s consist of 30 chicken nuggets, 12 chicken strips, or four chicken breasts either grilled or fried. Eight mini rolls round out the family-style meal, designed to serve four.
Abercrombie adds, “Mealtime should be an enjoyable experience that brings family and friends together, not an extra stress in the day.”
Customer feedback from the limited-time tests in Greensboro, Phoenix, and San Antonio will help in determining whether or not the new sides are added to Chick-fil-A’s nationwide menu.
Chick-fil-A’s annual sales have grown to nearly $8 billion in 2016, which marks 49 consecutive years of sales growth, since the company was founded in 1967. Now operating more than 2,100 restaurants in 46 states and Washington, D.C., the chicken giant has earned accolades such as “most polite restaurant in the country”, America’s “Top Chicken Restaurant Brand” and is the only, restaurant brand named to the Top 10 “Best Companies to Work For”.
To find a restaurant near you, check out Chick-fil-A’s restaurant locator.