As millions are getting back to work, back to school, back to the reality of daily life, Hoda Kotb has begun the new year with a promotion to co-anchor of NBC’s “Today” show.
Now in its 67th year, Today has been rocked by controversy stemming from shocking allegations of sexual harassment brought against longtime co-anchor Matt Lauer. But the frank freshness of Kotb’s effervescent smile through through the darkness helped not only to bolster Today’s ratings; it also cemented her place at the helm of one of America’s morning favorites.
The change makes Today a “lady-led” show, perhaps the first of its kind. Savannah Guthrie, 46, co-anchor, made the official announcement along with Kotb, 53, on Monday’s program.
The two friends and co-hosts say they feel their relationship is much like that of sisters and “really, really like each other.” The on-air chemistry is obvious as the team’s mega-watt smiles rarely leave their faces.
For those fans of Today’s fourth hour, Kotb will continue to host along with Kathie Lee Gifford, at least for the time being.
Here is our Dec. 13 story on “Today”
The “Today Show” sees its ratings skyrocket amid scandal within the show and network.
Matt Lauer may be out, but ratings have only gone up for NBC’s “Today Show.”
Sitting in for the ousted co-anchor is Hoda Kotb, who regularly hosts the 10 o’clock hour of the show. The down-to-earth Kotb may just be the network’s golden ticket when it comes to solving the predicament of the empty slot. In fact, NBC’s Morning News Show scored the highest in overall viewers for morning shows and claimed the top spot in two rankings age categories.
Ratings for “Today” have been climbing since the scandalous Lauer exit. They banked the most viewers with adults ages 25-54 and ages 18-49. The first place ranking marks two weeks in a row for “Today.”
Notably, Charlie Rose, anchor for “CBS This Morning,” was also fired amid substantiated sexual harassment charges, but the network has not seen any rise in ratings since the longtime anchor vacated his seat.
Last week’s numbers show “Today” had an average of 4.578 million viewers across all age brackets. The second place “Good Morning America” had 4.376 million, and “CBS This Morning” had 3.572 million.
Viewers have recently chosen to tune into “Today,” but only time will tell if it is out of curiosity about the show’s on-air personalities or if the new viewers will remain loyal to the NBC show long term.