Milo Ventimiglia promotes post Super Bowl “This Is Us” and Crock-Pots

This Is Us Milo Ventimiglia Super Bowl Ad

Fans of NBC’s “This Is Us” have been simmering since the January 23 episode left viewers stunned by a faulty slow cooker that started a raging house fire. The show has released a spoof-style promo for its heavily anticipated post-Super Bowl episode. The hilarious spot stars patriarch, Milo Ventimiglia, and he tackles the Crock-Pot backlash head on.

Although the show did not mention the “Crock-Pot” brand, it was quickly identified by viewers as the villainous appliance with a faulty switch that started the fire that kills beloved Jack.

The show may not have intended to start a slow cooker controversy, but the fall out left viewers speculating about the possibility of similar occurrences and tossing their slow cookers. The shock waves caused phrases like “Death by Crock-Pot” to trend on social media.

In the commercial for Sunday’s episode, Ventimiglia dishes out a bowl of chili from – what else? – a Crock Pot! All the while the actor makes a case for Super Bowl fans to come together in harmony stating, “…there is no difference so great that we can’t overcome it.”

In the obviously satirical promo, Ventimiglia serves up his chili while the tagline #CrockPotIsInnocent appears.

A record number of viewers are expected to tune in for the post Super Bowl episode of “This Is Us.” Will we finally know how and when Jack dies?

Note: Crock-Pot was quick to point out its  high standards and history of excellence. The company released a statement shortly after the “This Is Us” episode appeared: “Crock-Pot understands the concerns brought up by the recent episode of This Is Us, and we too are heartbroken by the latest development in Jack’s story line. However, it is important that our consumers understand and have confidence that all Crock-Pot slow cookers exceed all internal testing protocols and all applicable industry safety standards and regulations as verified by independent third-party testing labs. For nearly 50 years, with over 100 million Crock-Pots sold, we have never received any consumer complaints similar to the fictional events portrayed in last night’s episode. In fact, the safety and design of our product renders this type of event nearly impossible.”

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