Verifying a report that emerged previously this year, Verizon CEO Lowell McAdam said that the business plans to release an over-the-top TV streaming service later on this year.
Verizon’s not exactly new to the streaming game. Their good, but fairly unpopular, go90 streaming service also houses initial content. Verizon’s upcoming service will give audiences something comparable to a standard cable television package.
According to a report from TechCrunch, McAdam’s remarks on the matter were made during an appearance at J.P. Morgan’s Global Technology, Media and Telecom Conference.
With Verizon’s acquisition of Yahoo expected to close next month, Verizon may release its TV streaming service as early as July, though a later launch is likely more probable. With numerous TV streaming services, it’s getting harder for any specific service to stand out.
Still, TechCrunch raises a fascinating method Verizon might ultimately carry out: usage content from go90 as a lure and distinguishing aspect relative to services like DirecTV Now.
But the interesting feature of Verizon getting in the over-the-top market with its own live TV service is that it might end up being the home of go90’s original video output, if the business did want to shut down the go90 app. That is, instead of aiming to make go90 a brand that can base on its own, Verizon– if it was wise– could use the material that’s languishing over in that app, unviewed, to flesh out its live TV offering.
This is in fact a strong idea as there is engaging material available at go90. And while nothing on go90 has actually leaked into the mainstream, possibly a larger profile on a brand-new TV streaming service will be the additional increase needed to do so.
While information surrounding Verizon’s upcoming TV service stays hush-hush, it’s a safe bet that interested users won’t have to be existing Verizon customers in order to get on board. That said, pricing details have yet to be disclosed, but it’s believed that Verizon will go for a pricepoint somewhere in the$30 -$ 40 range.