Zuckerberg apologizes for Facebook breach, “We have a responsibility to protect your information.”

Mark Zuckerberg Facebook security

In a new poll released by Reuters/Ipsos on Sunday, the majority of Americans do not trust Facebook to follow U.S. privacy laws. The report comes as founder and CEO of the world’s largest social media company, Mark Zuckerberg, apologized for “a breach of trust” by placing full-page ads in major newspapers in Britain and the U.S.

Facebook is facing tremendous backlash from worldwide users over the company’s storage of information. In response, Zuckerberg apparently wrote and signed the statement which included, “We have a responsibility to protect your information. If we can’t, we don’t deserve it.”

Much of the upset stems from debate over how Cambridge Analytica obtained and used Facebook data to build profiles of American voters. The breach caused U.S. Senator Mark Warner to comment on NBC’s Meet the Press that Facebook was not “fully forthcoming.”

While the hashtag #DeleteFacebook began to catch on and shares of the social media company dipped 14 percent last week, it’s not likely that there will be a mass loss of users.

Zuckerberg’s surge of reputation management may mean we’ll see and hear more from the oft elusive founder. Calls for him to testify regarding testify in person before U.S. lawmakers continue to mount. Warner stated that Facebook and other similar companies have hesitated to confront “the dark underbelly of social media.”

In the newspaper ads, Zuckerberg acknowledged that an app built by a university researcher had “leaked Facebook data of millions of people in 2014.”

“This was a breach of trust, and I’m sorry we didn’t do more at the time,” Zuckerberg said.

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